Xiduoduo Group, located in the beautiful city of Xiamen, an economic special zone known as the "Egret Island," is a large modern enterprise that integrates professional R&D, production, and sales of a series of canned food and beverages. Since its establishment in 1997, the company has focused on the research and production of coconut jelly beverages, pioneering the coconut jelly category and leading the industry. Xiduoduo is dedicated to becoming a leader in the canned coconut jelly beverage sector.
The group currently operates two major production bases in Quanzhou and Chuzhou, covering an area of over 400 acres, with a workforce of more than 1,000 employees. After 27 years of development, Xiduoduo has established a comprehensive and sustainable industry chain, including upstream modern scientific research laboratories and two transnational raw material production bases, midstream international-standard beverage production lines with 10 fully-automated three-piece can lines, and downstream product distribution and sales service networks.
The group adheres to the business philosophy of "Customer Success, Innovation, and Simplicity in Work," providing consumers with "high-quality, healthy, and natural" products, earning widespread acclaim from society. Through continuous market expansion and product innovation, the group has centered its strategy around its core product, the 200g Coconut Jelly King, with a focus on building model markets, especially expanding into Central China, East China, and North China, thus establishing its brand presence nationwide.
In 2013, Xiduoduo Group collaborated with Jiangnan University to establish the National Engineering Laboratory Coconut Jelly Technology Research Center. This partnership leverages both parties' strengths in talent, technology, industry, and market to standardize the entire coconut jelly industry chain in terms of technology, engineering, and environmental sustainability, driving the industrialization of research achievements and promoting the development of natural, nutritious, and healthy coconut jelly products. The group has implemented stringent standards across procurement, ingredient standardization, process management, product quality control, and packaging to ensure stable and reliable product quality.
In September 2017, Xiduoduo's flagship products, Coconut Jelly King and Micro Fruit Jelly, successfully sponsored the BRICS Summit held in Xiamen. These products were highly recognized and praised by numerous national leaders, further establishing the company's international standing. Xiduoduo's 27 years of focus on coconut jelly have resulted in a "BRICS-quality" product, marking not only a certification of product quality but also recognition of the company's growing strength.
In 2019, Xiduoduo initiated the drafting of the Coconut Jelly Fiber industry standard, combining traditional craftsmanship with modern technology, and set industry benchmarks that cement the brand's high-quality image.
In October 2020, Chuzhou Xiduoduo New Ingredients Technology Co., Ltd. was established in Chuzhou, Anhui Province. This subsidiary focuses on R&D and production of coconut jelly ingredients for industrial and food service applications. Since its inception, the company has committed to developing fresh, healthy, and innovative food and dessert ingredients. With the integration of high-quality domestic and international resources and expert talent, it collaborates with clients to provide design, development, production, and application solutions for the food industry, restaurant chains, and the new tea beverage market.
In early 2021, Xiduoduo officially announced its partnership with the internationally renowned IP Pokémon, launching a series of products including Pokémon Coconut Jelly King and Pokémon Cheese Calcium Coconut Jelly, aimed at creating a younger brand image. In August of the same year, Xiduoduo's Mango Pomelo Sago, a classic Hong Kong-style dessert, was launched to wide acclaim from consumers.
In 2022, Xiduoduo unveiled its new IP character, God of Joy Xiduoduo, with the slogan "Eat Xiduoduo! More joy, more happiness!" spreading happiness and good fortune. In December of the same year, Xiduoduo's development and industrialization of freshly stewed silver ear fungus technology won the 2022 China Food Industry Association Science and Technology Award.
In 2023, the Quanzhou factory of Xiduoduo was awarded the title of National Green Factory, marking the group's dedication to becoming the leading brand in mood-enhancing food products.
Today, the rapidly growing Xiduoduo Group includes several subsidiaries: Xiduoduo Group Co., Ltd., Xiduoduo Food Co., Ltd., Fujian Quanzhou Xiduoduo Food Co., Ltd., Chuzhou Xiduoduo Food Technology Co., Ltd., Xiamen Xiduoduo Marketing Management Co., Ltd., Fujian Xiduoduo Coconut Jelly Technology Research Institute Co., Ltd., Chuzhou Xiduoduo New Ingredients Technology Co., Ltd., and Xiamen Xiduoduo Food Sales Co., Ltd.