On the morning of June 20, a container truck loaded with 4,390 boxes of Xiduoduo’s canned products embarked on its journey to Japan. This export marks a significant milestone in Xiduoduo’s development, representing a key step in its expansion into international markets and showcasing its brand strength.
1. Crafting Quality with Innovation at the Forefront
Xiduoduo's successful entry into the Japanese market is rooted in the brand's unwavering commitment to product quality. Since its establishment in 1997, Xiduoduo has been a pioneer and industry leader in coconut jelly products. Focused on research and production of coconut jelly beverages, the company has always adhered to the principle of putting quality first, delivering safe and delicious products to consumers. By selecting top-quality raw materials and employing sophisticated craftsmanship, Xiduoduo ensures that its products boast exceptional quality and unique flavor. This commitment has seen the company not only produce industry-leading products but also draft the standards for the coconut jelly industry.
While maintaining quality, Xiduoduo has never stopped exploring and innovating. In 2022, the brand launched its hit product, Herbal Jelly Balls. Sourced from the finest growing regions in Wuping, Longyan, Fujian, these herbal jelly balls were crafted using top-quality ingredients nurtured in ideal natural conditions. After careful preparation, the herbal essence creates a rich, natural, and slightly sweet flavor that became an instant online sensation, widely praised by young consumers.
In 2024, Xiduoduo introduced another new product—“Chewable Herbal Jelly Mini Balls”. This new drinkable herbal jelly not only retains the unique flavor of the original product but also features enhanced convenience and texture. Packaged in a 200g portable format, consumers can easily enjoy this refreshing jelly drink through a straw. Compared to the previous version with 1.2cm large jelly balls, the mini balls are more delicate and easily sipped through a straw, offering a more refreshing experience. By constantly innovating and exploring, Xiduoduo has successfully combined traditional herbal tea with modern consumer preferences, providing a brand-new drinking experience.
2. Delving Into the Core of Joy Culture, Spreading Happiness
Xiduoduo not only focuses on product excellence and continuous innovation but also digs deep into and promotes the essence of Chinese Joy Culture. The brand has created the "Little God of Joy" IP and, through catchy slogans like “Enjoy Xiduoduo, Embrace More Joy” and “Not Happy? Have Xiduoduo,” it seamlessly integrates joy into its products, leaving a lasting impression on consumers. By closely linking joyful emotions with its products, Xiduoduo aims to become a leading brand of emotional food in China, bringing not only delicious products but also a sense of happiness and positivity to consumers around the world, breathing new life and energy into the brand’s emotional food business.
3. Leading with Coconut King, Expanding Global Markets
In this overseas venture, Xiduoduo’s flagship product Coconut King leads the way into the Japanese market as part of its joyful emotional food business. For years, Xiduoduo has been committed to quality, selecting premium tropical coconuts as raw materials and combining them with an internationally renowned 7-day fermentation process (for which the Industrial Key Technology of Coconut Jelly Fermentation has won international accolades). Every piece of coconut jelly is full and flavorful, preserving the natural nutrition and taste of the coconut. It is this relentless pursuit of quality that has allowed Xiduoduo’s Coconut King to stand out in China’s canned coconut jelly beverage market, maintaining its position as a leader.
Today, Xiduoduo’s products are sold in numerous countries and regions, including the United States, Canada, Germany, the Netherlands, Singapore, Japan, and Spain. As an outstanding representative of Chinese coconut jelly, Coconut King has brought the deliciousness and quality of Chinese coconut jelly to the world, earning a stellar reputation for Chinese brands in the international market. Looking ahead, Xiduoduo will continue to deepen its presence in global markets, adhering to its quality policy of “Carefully Selected Ingredients, Precision Craftsmanship, Healthy Food”. The company will continuously improve product quality and service standards, create more joyful emotional food with oriental characteristics, and spread the message of “Enjoy Xiduoduo, Embrace More Joy.” With an open and inclusive attitude, Xiduoduo is ready to welcome consumers from all corners of the globe, shining even brighter on the international stage!
