On June 25, the 2024 FBIF Food Innovation Expo officially kicked off at the Shanghai National Exhibition and Convention Center. As one of the highlights of the event, Xiduoduo made a grand appearance with its "God of Joy" IP mascot, embodying joy and good fortune, and joining industry peers and guests in this grand celebration.
Shanghai National Exhibition and Convention Center, one of the most influential venues in Asia, attracted numerous renowned enterprises and industry experts from home and abroad for the FBIF Food Innovation Expo.
At the expo, Xiduoduo showcased a variety of products, including the Coconut King, known for its large, chewy coconut jelly; Fresh Stewed Tremella, made from nutritious, freshly stewed tremella; Herbal Jelly Balls, crafted from premium herb grown in Wuping, Fujian; and the innovative “Chewable Herbal Jelly Mini Balls” drinkable herbal tea. These unique products drew crowds of attendees eager to sample and share in an unforgettable culinary experience with Xiduoduo!
Since its establishment, Xiduoduo has been dedicated to providing consumers with high-quality, delicious canned snacks. Its unique production process and strict quality control have earned Xiduoduo canned snacks a stellar reputation and wide recognition in the market.
Coconut King, as one of Xiduoduo's star products, has become a top choice for consumers seeking a refreshing summer treat, thanks to its unique texture and rich nutritional value. Herbal Jelly Balls are made from high-quality herbal ingredients, offering a chewy, sweet yet not overpowering taste. The Fresh Stewed Tremella series is made from carefully selected premium tremella, meticulously stewed to achieve a smooth texture and rich, gelatinous consistency, fully meeting the demands of health-conscious consumers.
Additionally, Xiduoduo's latest hit product—"Chewable Herbal Jelly Mini Balls"—was also showcased at the Food Innovation Expo. The product features a 200g portable packaging design, allowing consumers to enjoy it anytime, anywhere. Its convenience, health benefits, and delicious taste attracted the attention of many exhibitors and consumers alike.
At the exhibition, Xiduoduo not only displayed its products but also engaged in in-depth exchanges with consumers and industry peers. The popular God of Joy IP, along with a variety of creative peripheral products, made a stunning entrance. These creative products were warmly received, perfectly embodying Xiduoduo's philosophy that everything can be joyful. Originating from the "joyous feast" market, developing in "celebratory moments," and thriving through "joyful resonance," Xiduoduo extends the "Joy Culture" through sincere sharing and spreading happiness to everyone. The interaction between the God of Joy and attendees created a joyful atmosphere, embodying the brand's ethos of "Enjoy Xiduoduo, Embrace More Joy." This instantly elevated the exhibition's ambiance, allowing every consumer to feel the happiness and warmth that the brand brings.
Xiduoduo’s booth also featured a dedicated consultation area, providing visitors with product inquiries, technical exchanges, and partnership discussions. From displaying food ingredients to offering product tastings and engaging with the God of Joy, Xiduoduo ensured every visitor left with a rewarding experience. This exhibition not only showcased Xiduoduo's brand development journey and innovative achievements but also served as an important opportunity to explore new chapters of food innovation with industry peers and consumers, building a brighter future together.
Looking ahead, Xiduoduo will continue to uphold the quality policy of "Carefully Selected Ingredients, Precision Craftsmanship, Healthy Food," consistently introducing new products to offer consumers more high-quality, healthy, and delicious food. Furthermore, Xiduoduo will deeply integrate the God of Joy IP into traditional Chinese joy culture, continuously spreading happiness with the slogan “Not Happy? Have Xiduoduo.” This way, every consumer can feel the joy and warmth of the brand while enjoying its delicious offerings.
In addition, Xiduoduo will actively collaborate with industry peers, sharing resources and experiences to jointly promote innovation and high-quality development in the food industry. We believe that only through collective progress in the industry can we provide consumers with superior, healthier food choices. In Xiduoduo's future development, we will continue to uphold quality and spread joy, creating more culinary and emotional enjoyment for consumers!