On July 20, 2024, the highly anticipated 8th Cross-Strait Food Expo and the 11th Min-Taiwan (Quanzhou) Food Expo grandly opened at the Jinjiang International Convention and Exhibition Center. Xiduoduo Group made a dazzling appearance with its popular product lineup and its IP mascot, the "God of Joy," joining food enterprises from across the country to celebrate this grand event.
As one of China’s major professional snack food exhibitions, the Food Expo plays a vital role in promoting collaborative development between the food industries of Fujian and Taiwan. It has become a key platform for food enterprises to expand their markets, enhance their brands, and connect with the latest industry technologies and equipment, attracting numerous well-known companies and industry experts from both domestic and international markets.
At this year’s expo, Xiduoduo showcased several of its flagship products. The highly popular Coconut King, Fresh Stewed Tremella, and Herbal Jelly Balls took center stage, perfectly embodying the joyful cultural atmosphere that Xiduoduo promotes and highlighting the brand's core appeal. Coconut King is made from the finest imported coconuts sourced from top tropical regions around the world. The chewy, refreshing coconut jelly retains the natural flavor and nutritional essence of the coconut, perfectly aligning with Xiduoduo's mission to spread joy and enhance the happiness of everyday life.
Launched in 2022, Xiduoduo's Herbal Jelly Balls have become a standout product, offering a chewy herbal tea experience made from high-quality herbal ingredients such as mesona, Prunella vulgaris, monk fruit, and honeysuckle. To meet the deeper and more personalized needs of consumers, Xiduoduo Group introduced a new product in 2024: the 200g portable Herbal Jelly Mini Balls, a "chewable herbal tea." This convenient, easy-to-carry beverage combines traditional herbal tea with modern consumer habits, allowing consumers to enjoy a refreshing and delicious treat with just a sip through a straw, making it particularly appealing to younger consumers.
Venturing into new product categories and pioneering the healthy light food segment, Xiduoduo remains committed to craftsmanship, ensuring excellence at every step. The brand carefully selects fresh tremella rich in gelatinous texture as the core ingredient and employs high-temperature lock-fresh stewing technology to preserve its nutritional value and flavor. Through scientific and rigorous ingredient ratios, Xiduoduo meticulously stews each batch of Fresh Stewed Tremella, ensuring that every spoonful is packed with nutrients and rich, natural flavors.
During the expo, Xiduoduo not only offered tasting sessions for attendees to personally experience the deliciousness of its products but also set up a consultation area for in-depth exchanges with industry peers, discussing future trends in the food industry. The popular God of Joy IP became a highlight of the event, with its creative peripheral products being well-received. The mascot engaged in close interactions with attendees, creating a strong atmosphere of joy and perfectly conveying Xiduoduo’s brand ethos: "Enjoy Xiduoduo, Embrace More Joy."
Since its founding in 1997, Xiduoduo Group has steadfastly adhered to its core quality philosophy of "Carefully Selected Ingredients, Craftsmanship, and Advocating Health." For 27 years, the company has remained true to its original mission, committed to producing high-quality food with no or minimal additives, leading a new trend in healthy eating. While maintaining excellence through advanced processes, Xiduoduo Group has also keenly observed the transformations of the new channel era, continually injecting fresh vitality into the brand through constant innovation and breakthroughs. The company strives to provide consumers with a more diverse selection of high-quality, healthy, and delicious food choices, demonstrating its craftsmanship and innovation as a national food enterprise.
Looking ahead, Xiduoduo will continue to collaborate with industry peers, sharing resources, exchanging experiences, and jointly promoting innovation and high-quality development in the food industry. With the motto "Enjoy Xiduoduo, Embrace More Joy," Xiduoduo Group will remain committed to upholding quality, continuously innovating and upgrading, and delivering more healthy, delicious, and emotionally resonant products to consumers. Through ongoing product innovation and market expansion, Xiduoduo is determined to create a dual feast of food and emotions, steadfastly moving toward its goal of becoming the leading brand in China’s joyful emotional food market!