Today is January 18, the traditional Laba Festival. On this special day, Xiduoduo Group, in collaboration with the Xiamen Hongshan Charity Association, once again launched the "A Bowl of Porridge Warms a City" charity event, spreading warmth and love through porridge.
Venerable Master Fayun, president of the Hongshan Charity Association, explained that the tradition of distributing porridge during the Laba Festival originates from Buddhist customs, symbolizing compassion and the spirit of giving. The Laba Festival also commemorates the enlightenment of Buddha Shakyamuni. Every year on this day, Xiamen Hongshan Temple and the Hongshan Charity Association organize porridge and medicine distribution events at over a dozen locations across the city, offering warm bowls of Laba porridge to those in need.
In early 2022, Xiduoduo Group partnered with the Hongshan Charity Association to establish the "A Bowl of Porridge Warms a City" special charity fund. As part of this ongoing charity project, Xiduoduo Group contributes by donating Xiduoduo Eight-Treasure Porridge each year on the Laba Festival, adding to the city's "Love Xiamen" initiative.
A bowl of porridge warms the heart and the city. The annual Laba porridge giveaway is also a way to express gratitude to people from all walks of life, including fans and consumers, for their ongoing support. Through porridge, we express heartfelt thanks. On this warm Laba day, a bowl of porridge for each person brings warmth to the world. Xiduoduo Group hopes that each bowl of porridge will spread the warmth of Xiduoduo to more people. Additionally, through this small act of giving, the company aims to pass on the spirit of kindness, working alongside the Hongshan Charity Association to promote the concept of charity. Together, they hope to light up the compassion in people's hearts, uniting individual acts of kindness into a greater force of love that resonates throughout Xiamen.
By pooling charitable efforts, "A Bowl of Porridge Warms a City" brings not only warmth but also good wishes to all. Xiduoduo, in partnership with the Hongshan Charity Association, will continue to deliver care and blessings to those in need.
With each bowl of porridge and every step forward, we see true compassion emerge. Moving forward, Xiduoduo Group remains committed to fulfilling its corporate social responsibilities, staying attentive to the needs of society, and gathering the strength of charity. As a socially responsible national brand, Xiduoduo will continue to pass on the love through "A Bowl of Porridge Warms a City," bringing warmth to those in need.