On April 22, the 2024 Xiduoduo Desert Trekking Event concluded successfully in the vast, majestic desert of Dunhuang, Gansu. Xiduoduo Group Chairman and President Mr. Xu Qingchun, along with department heads, regional sales managers, and other team members, participated in this remarkable challenge. They traveled across China to the vast Gobi Desert of Dunhuang, Gansu, seeking to push their limits, test their willpower, and strengthen their resolve. With inner strength, anything is possible!
In an interview, Mr. Xu Qingchun, Chairman and President of Xiduoduo Group, shared: “The 2024 summer campaign is approaching, and this desert trek helps cultivate team coordination and endurance. Faced with the tough domestic market environment in the snack food sector, the Xiduoduo team must also harness the strength and readiness to take on challenges. As we prepare for the summer campaign, this desert trek plays a vital role in honing the team's cohesion and resilience.”
President Mr. Xu Qingchun
Wu Kun, Special Assistant to the Chairman and HR Director of Xiduoduo Group, said in an interview, “The entire desert trek revolved around the theme ‘Returning Victorious to Set Out Again,’ boosting morale and unlocking team potential for the upcoming summer campaign. After 27 years of trials and tribulations, Xiduoduo is setting sail again toward new horizons through this desert trek.”
Walking through the Gobi Desert is a journey of self-breakthrough. The 88-kilometer trek was long and challenging, but the Xiduoduo team was filled with ambition and determination. Over three days and two nights, they marched forward, united by an unyielding spirit, and eventually reached the finish line together. Throughout the trek, the team faced scorching heat, sandstorms, and harsh terrain, yet they remained steadfast, supporting each other and maintaining their strong resolve. This experience not only highlighted the significance of teamwork but also underscored the hard-earned success. The trek strengthened their bodies, sharpened their minds, and forged their perseverance, leaving the team with invaluable insights and experiences that will infuse new energy into Xiduoduo's long-term development.
With this journey, Xiduoduo embarks on a new chapter, fueled by ambition and a bright future. Under the starry skies, the flames of victory for the summer campaign have been lit, igniting a beacon of hope and success.
As night fell, Mr. Xu Qingchun, Chairman and President of Xiduoduo Group, lit a torch, symbolizing unity, perseverance, and progress. Once the flame of hope and faith is ignited, it will forever burn within our hearts. When there is strength within, our actions are powerful; when we have a goal in mind, our actions are purposeful; when we hold onto our beliefs, we act with unwavering determination.
Precision strikes, achieving victory from afar; courage in taking responsibility, and fulfilling the mission! Leaders from various departments took an oath, pledging that the 2024 summer campaign will be victorious without fail! With strategic planning and systematic execution, regional leaders pledged to meet the goals of the summer campaign, demonstrating Xiduoduo’s strong resolve and sense of responsibility in achieving its objectives.
This oath is not only a solemn commitment to the upcoming summer campaign but also a comprehensive display of team cohesion and execution. With everyone’s collective effort, we are confident that the summer campaign will yield outstanding results and create a brighter future. The battle cry has been sounded—2024, the summer campaign will be a sure victory!
Chasing dreams in Dunhuang, the journey ahead is long, but only through relentless effort can we overcome challenges and achieve greatness. We have already traveled great distances through perseverance, and now we embark on a new journey. We will keep moving forward, striving for even greater success and creating a more brilliant future!